Recession Proves Fertile Ground For Fruits & Vegetables


As a follow-up to my previous posts, Creating Your Own Victory Garden and Growing Tomatoes In Southern California, a client was thoughtful enough to send  me an interesting article from “Advertising Age.” While the article’s focus was on Miracle-Gro Maker Reaps Bounty as More Turn to Vegetable Gardens, what my take-away was this:

“Hope springs eternal at the Scotts Miracle-Gro Co. — and not because the growing season came early in much of the country. A vegetable-gardening boom spawned largely by the recession is blossoming into enduring behavior paying dividends for the company.

Early spring throughout much of the U.S. has lawnmowers fired up and people headed to garden-supply stores for planting weeks ahead of schedule. A break in the drought in Texas has returned that huge state to the market for gardening products. That’s had Scotts Miracle-Gro moving up production and shipment schedules as well as TV, radio and online-media plans by weeks.

The better news for Scotts isn’t about the vagaries of weather, but something more permanent. For the first time in the recent National Gardening Association survey, growing fruits and vegetables emerged as the top reason that people garden — supplanting growing flowers or beautifying the home, said Tom McLoughlin, VP-gardens and landscapes.

My reason for blogging about this article is not to promote “Miracle Grow” but rather to draw attention to the fact that gardeners and people who are interested in gardening are coming to realize that a garden can be so much more that flowers and grass. While having a beautiful garden and a well-manicured lawn is wonderful, and creating and maintaining such is the bulk of my business, there is so much more that one can do with a garden beyond filling it with beautiful plants.

Your garden can be both beautiful and bountiful. All it takes is a little planning, a little work, a little tending and a little patience. Not to mention … there is nothing more delicious than “home grown.”


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